Privacy Policy

My Bleu Beauty
Privacy Policy 

Last Updated: 

My Bleu Beauty (“Bleu Beauty,” our,” “us,” or “we”) is committed to protecting the privacy and security of the information of our users (“you”).  We want you to understand how we collect and use information from our website, (the “Site”), so you can interact with us with confidence.  By using the Site, you accept and agree to the practices this Privacy Policy describes.  If you do not agree to any of the terms in this Privacy Policy, you should not use the Site.

What Information Do We Collect? 

When you use our Site, we may collect, store, and process various kinds of data, including personal information about you.  “Personal information” refers to information about you that can be used to identify you, such as your name, address, telephone number, e-mail address, credit card information, or transaction information.

Specifically, we may collect, store, or process information when you:

  • Make a purchase on the Site;
  • Submit a form on the Site;
  • Contact us with inquiries, including via email;
  • Post any user content, including photos, reviews, or experiences;
  • Subscribe to our newsletter or otherwise sign up to receive communications; or
  • Voluntarily provide information.

Information About You

While you may use parts of our Site anonymously, certain features may require you to provide information that can directly identify you.  The types of information we may collect directly from you may include, but is not limited to, the following:

  • Name;
  • Email address;
  • Billing information;
  • Phone number;
  • Transactional information;
  • Information about your customer service interactions;
  • Demographic information, if you choose to provide it;
  • User content you provide to us, such as when you comment on content on the Site; and 
  • Any other information you choose to provide to us.

Automatic Collection

We may also collect details of your visit to our Site and the pages you access, including, but not limited to, traffic data, location data, weblogs and other communication data, including your IP address, device type, the date and time you accessed or left the Site, and which pages you viewed.  Some parts of our Site use cookies and other technologies to collect this information about your general internet usage.  See the section below called “How We Use Tracking Technologies” to learn more.

How We Use Tracking Technologies 

We use cookies and other techniques, such as web beacons (“Tracking Technologies”).  Tracking Technologies collect information that tells us how you use our Site.  This, in turn, helps us make our Site relevant to your interests and needs. The use of Tracking Technologies does not give us access to the rest of your computer.  

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the Site, for instance whether it’s their first time visiting or if they are a frequent visitor.

The Site uses cookies to help keep track of items you put into your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messages via SMS.

“Do Not Track” Requests

Our Services currently do not respond to “do not track” or similar signals.

Why We Collect Information

We use your information for the following purposes:

  • To present our Site to you;
  • To process transactions;
  • To personalize your experience;
  • To provide you with information, products or services, including customer service that you request from us;
  • To administer a promotion, survey, or other Site feature;
  • To fulfill any other purpose for which you provide it;
  • To notify you about changes to our products or services we offer;
  • To allow you to participate in any interactive features on our Site;
  • In any other way we may describe when you provide the information;
  • To improve our Site;
  • To perform analytics to learn about the behavior of our Service users;
  • To send periodic emails relating to your order, occasional company news, updates, or related product information;
  • With your permission, we may send you marketing emails about our Site, new products and other updates;
  • For any other purpose with your consent;
  • To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us about our Service visitors is among the assets transferred.

How Do We Share Your Personal Information? 

We may disclose your personal information as follows:

  • With affiliates, contractors, service providers, and other third parties we use to support our business and/or our Site;
  • With brands or other individuals to personalize you recommended products and livestream and social commerce content;
  • To fulfill the purpose for which you provide it;
  • For any other purpose disclosed by us when you provide the information;
  • With social media companies, as explained below;
  • With third parties for interest-based advertising and data analytics;
  • For any purpose with your consent;
  • To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which personal information held by us about the Services’ users is among the assets transferred;
  • To enforce any agreement, including any applicable terms of service;
  • To establish or exercise our right to defend against legal claims;
  • To law enforcement and other government authorities such as legislatures, courts, agencies and litigants if we reasonably believe that such action is necessary to: (a) comply with the law and the reasonable requests of governmental authorities; (b) comply with legal process; (c) respond to requests from public or government authorities, including public or government authorities outside your country of residence; (d) protect the security or integrity of the Services’ information systems; and/or (e) exercise or protect our rights, privacy, safety or those of affiliates, clients, you or others; and
  • If we reasonably believe disclosure is necessary or appropriate to protect the rights, property, or safety of Bleu Beauty or others.

Your Choices 

  • Your Choices. Subject to certain limitations, you may review, edit, or request deletion of the information we collected about you at any time by emailing us at [].  If your information has been shared with a third party, as described elsewhere in this Policy, then that third party has received its own copy of your data.  If you have been contacted by one of these third parties and wish to correct or delete your information, please contact them directly.
  • Communications. You have the right to opt-out of receiving certain types of communications from us, including emails and SMS.  Please follow the instructions in the communication for opting-out or unsubscribing.  For more information on our SMS communications, please see our Terms of Use.  
  • Tracking Technologies and Advertising. Most browsers accept cookies automatically. You may be able to set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. For instructions, check your browser’s technical information. If you disable or refuse cookies, please note that some parts of the Services may then be inaccessible or not function properly.  Please note that cookie-based opt outs must be performed on each device and browser that you wish to have opted out. 
  • Promotional Offers. If you do not wish to have your personal information used by us to promote our own products or services, you can opt-out by clicking the unsubscribe link in the promotional email. This opt-out does not apply to information provided to us as a result of a product purchase, product service experience or other transactions.
  • Targeted or Interest-Based Advertising. We may work with third-party advertising companies that collect and use information about your online activities across sites over time, in order to deliver more relevant advertising when you are visiting the Services and elsewhere on the Internet. This practice is known as interest-based advertising.  The online advertising industry also provides websites from which you may opt-out of receiving targeted ads from our advertising partners that participate in self-regulatory programs. You can access these, and also learn more about targeted advertising and consumer choice and privacy at:, or, and  You can also opt-out of targeted advertising directly on the advertising platform by visiting, and Note that electing to opt out will not stop advertising from appearing in your browser or applications.  It may make the ads you see less relevant to your interests.  If you delete, block, or otherwise restrict cookies or use a different computer or Internet browser, you may need to renew your opt-out choice. 

Google Analytics. We may use Google Analytics to improve our Services’ functions.  You can choose not to be included in Google Analytics by visiting


When you make a payment on our Site, you may be taken to the website of one of our third-party service providers, Shopify.  Shopify will either collect or have access to your first and last name, zip code, postal address, email address, payment amount, billing information, and payment card information.  You can read more about how Shopify uses your Personal Information here:

Protecting Your Information

To protect your personal information, we take commercially reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered, or destroyed. However, no data protection procedures are entirely infallible. As a result, while we strive to protect your personal information, we cannot guarantee that it will be 100% secure. Your transmission of your information to our Site thus is done entirely at your own risk.

Third-Party Websites and Social Media

Our Site may contain links to other websites, including those of third parties or partners.  While we seek to link only to websites that share our high standards and respect for privacy, we cannot be responsible for the privacy practices other websites use.  By accessing other third-party websites or applications through our Site, you are consenting to the terms and privacy policies of those websites.  

Our Site may include social media features, such as Meta “Likes” or “Recommend” buttons, X, Instagram, and YouTube.  These social media features may require cookies to be set to function properly.  These features may also collect personal information such as your IP address.  These features are governed by the privacy policy of the social media platform.  Please review the Privacy Policy of the social media platforms to learn how they protect your information.


The Site is not intended for individuals under the age of 13. We do not intentionally collect personal information from children. If you are the parent or guardian and believe your child has provided us with personal information, please contact us at the address below to request deletion.  If we learn that we have collected or received personal information from an individual under 13, we will delete that information. 

Information for European Union Visitors

Subject to applicable laws and regulations, you may have a number of rights in relation to your personal information.  If you are a resident of the European Economic Area (“EEA”), you have certain rights under the General Data Protection Regulation (“GDPR”).

Lawful basis

We process your personal information under the following lawful bases:

  • Your consent;
  • The performance of the contract between you and the Site;
  • Compliance with our legal obligations;
  • To protect your vital interests;
  • To perform a task carried out in the public interest;
  • For our legitimate interests, which do not override your fundamental rights and freedoms.


When you place an order through the Site, we will retain your personal information for our records for as long as necessary unless and until you ask us to erase this information. 

Your Rights

Individuals residing in the European Economic Area have certain rights to access and control their personal information.  These rights include:

  • the right to be informed;
  • the right of access;
  • the right to rectification;
  • the right to erasure;
  • the right to restrict processing;
  • the right to data portability;
  • the right to object; and
  • rights in relation to automated decision making and profiling.

For a full list of rights, please visit  To exercise one of your rights, please contact us using our contact information below. 

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority.

Information for our California Visitors 

California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of our Website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to [].


We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. If we materially change our Privacy Policy, we will notify you by contacting you through your provided e-mail address or by posting a notice on our Site. Your continued use of our Site will be deemed your agreement that your information may be used in accordance with the new policy.  If you do not agree with the changes, then you should stop using the Site and notify us that you do not want your information used in accordance with the changes.  


For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at [] or by mail using the details provided below:

8383 Wilshire Blvd., Suite 400, Beverly Hills, CA 90211, United States