The retail evolution is here. Shopping is changing. Static images and anonymous fake reviews are out. In their place—fun, interactive and authentic shopping experiences animated in real-time with short-form and live video have emerged.

Bleu Beauty is not only here for it, we’re leading the charge.

Bleu Beauty is a community of makeup, skincare and ring light obsessed humans. We are real people who have spent more than three years creating shoppable content for best selling brands like elf Cosmetics, Estee Lauder, Farmacy and Kim Chi Chic Beauty.

We touch, feel and try every product that comes through our doors. Some we love, some we don’t. And some we love for someone else, even if they’re not for us.

We know the ingredients, the application and the reason behind every product. We’ve learned a lot and we’re ready to share.

Think of us as a living, breathing beauty boutique in the palm of your hand. Shop with us. Hang with us. Whoever you are, you are welcome.

Be You. Be Bleu.